The Ultimate Branding Toolkit
If you have a logo for your business, or if you're looking to get a logo designed for your business and you don't have a branded suite that goes with it, let me encourage you to get one. You're gonna need to hire a branding designer. They will know all about this. But what it essentially is, is a suite of graphics, not just one logo, but several variations of your logo that work in several different ways.
Plus a color palette plus font options. And if you get the extra mile, you can get patterns, textures, um, and icons to go with it. Now you might think, what do I do with all that stuff and I don't know how to use it, or I don't know how to design or any of that. If you get a brand suite design for you, you can literally hand it to any other designer.
And they will be able to run with it. If you feel confident that you can make your own marketing materials. You literally have unlimited options when you have this much in your pocket as your branding suite. Here's the main logo I designed here are stock photos that all go with her branding color. A five color palette, including from Dark Delight.
Here are two secondary versions of the logo that can be used. The font pairings, their logo was actually turned into a pattern that can be used over dark and light. Um, plus another texture, an icon for the favicon up in the top tab navigation and a social media or Instagram icon. We actually turned one of the patterns into a pillow using print full.
This is the logo as signage within her store. And again, here are the main logo, secondary logo, some logo marks, the fav icon and the social icon.
